Sunday, January 6, 2008

Nokia N82

Sales package

· Handset

· Battery (BP-6MT)

· Charger (AC-5)

· Wired stereo-headset (HS-43)

· USB data cable (CA-101)

· TV cable (CA-75U)

· microSD memory card (2 Gb)

Positioning

The market is now witnessing a unique situation when Nokia has three “all-in-one” devices on offer, retails them for pretty much the same money, yet packages these solutios with different features. In Europe you will be able to grab them for:

· Nokia N95 – 480-500 Euro;

· Nokia N82 – 450 Euro;

· Nokia N81 8Gb – 430 Euro;

The Nokia N82 seems somewhat odd, however –it wedges into the Nokia’s otherwise consistent range and then provokes a natural question – Is there any real need in this phone? But the answer is right on the surface, you just need to take a better look around to figure out that the N82 is in fact strikes back at Sony Ericsson’s flagship – the Sony Ericsson K850i. This is what Nokia was set to do – roll out a direct rival for the K850i with comparable price tag and an edge in the form of S60. Speaking in favor of this guess is the fact that only now does a Nokia-branded device employs the bundled motion sensor for auto menu rotation not only in the camera application. The N82’s Xenon flash is another tribute to its imaging department. So, these two phones share a whole lot of features, plus the Nokia has hastened to release the N82 into the wild, which is not exactly typical of this company – all these facts seem to add up. The Finnish manufacturer had to launch its solution before the Christmas season and trip up the Sony Ericsson K850i. Hard to say for sure, but as I see it, the company has coped with both goals.

Competition

Taking other Nokia’s models out of the brackets, the N82 openly clashes only with the Sony Ericsson K850i, matching the former in terms of price and feature pack. Let’s take a look at the table with all primary specs of these two phones:

Nokia N82

Sony Ericsson K850i

Size, weight (mm, grams)

112x50.2x17.3, 114

102x48x17, 118

Display

2.4 inches, TFT, QVGA, 16M

2.2 inches, TFT, QVGA, 262K

Bundled memory

100 Mb

40 Mb

Memory cards

microSD

microSD orM2

Battery

Li-Pol, 1050 mAh

Li-Pol, 930 mAh

Average battery time

1.5-2 days

2-3 days

MTP mode on USB connection

Yes

Yes

3,5 mm audio jack

On the casing

Adapter required

Camera

5 Mpix, CMOS, lens cover

5 Mpix, CMOS

Flash

Xenon

Xenon + LED

Video record

VGA, up to 30 FPS

QVGA 30 fps

Stereo-speakers

Yes

No

Platform

S60 3td Edition FP1

A200

Price

450 Euro

450 Euro

Putting these two handsets up against one another, you will definitely wonder how many things they actually share. All queer aspects of the Sony Ericsson K850i have been addressed in the Nokia N82 and deliberately put into the limelight. As a matter of fact, apart from throwing the camera module that is just as good or even a tiny bit better (still wrangled about), Nokia also kitted it out with the lens cover, bigger memory card shipping in the box and TV out for recorded video. Additionally, the video quality is always quite decent. The Sony Ericsson K850i’s drawbacks, or, let’s put it this way, odd features are: different ergonomics of the navigation pad and the lack of hardware soft-keys. All these sacrifices have been made so as to trim the phone’s length down. But does its size really make this much of a difference, or having a conventional keypad under your fingertips is a more important factor? Hard to tell.

One thing is for sure – while yesterdays Sony Ericsson’s imaging-heavy flagships were a step ahead of Nokia in terms of functionality, design and price-quality ratio, these days Nokia has the lead. If you look at the sales packages of these two phones, the Nokia N82 is on the richer side, also it packs a lot of extras under its hood, which is also the amenity we can’t overlook. Speaking in favor of the K850i are its longer battery life, marginally smaller dimensions and probably design for some. And undoubtedly, the love and loyalty of this brand’s followers. It is the first occasion when Nokia has managed to deliver a direct competitor to a Sony Ericsson’s imaging flagship in time. If you try to assess every model’s market performance in terms of sales, even now it’s clear that Nokia comes out victorious – there is such a vast difference between the companies size-wise.




More at http://www.mobile-review.com/review/nokia-n82-en.shtml




No comments: